Our Philosophy
PENETRALIA represents a considered range of salon-tested hair cleansing, conditioning, replenishing, and styling products infused with the finest natural and engineered ingredients.
Ascendant hair care for enlightened individuals. PENETRALIA products possess a quality that’s difficult to capture in words yet crystallises immediately upon use.
Salon tested and developed, PENETRALIA is a sophisticated, practical, and singular range of hair products that work as well in clients’ homes as they do in the salon—day in and day out.
Simple promises—formidable results. Free from synthetic virtue.
OUR STORY
PENETRALIA is developed by Steven Blick, owner of Herr Blick; a Leading Salon of the World. Having honed his skills cutting hair for over thirty years, Steven understands the difference between products that tell a story and products that do the job.
